21-03-2012 | Danco Footwear Profile Footwear Today Magazine

Cheryl Taylor Footwear Today Magazine talks to
 Danco Footwear

Tell us about your company history.
What’s the story behind the brand?

Danco Footwear importers, exporters and wholesalers of Rsb brand
children’s shoes have been in the Footwear business since 1992.
A family owned business we began trading in Shoreditch which, since the
early 20th Century, has been London's main shoe wholesale area.
Customers from all over the world would come to our cash and carry and
purchase in bulk quantities ladies court shoes, sandals, slippers, shoes and
handbags and export to Nigeria, Ghana and other African countries.
Many other clothing and shoe industries thrived and business flourished in
Shoreditch and Whitechapel.

Gradually the company established its own brand of Rsb ® children’s
footwear which has grown substantially in the past 10 years specialising in
all kinds of children’s footwear, summer sandals, Back to school shoes and
fashion boots with urban inspired designs for both girls and boys with sizes
ranging from European sizes 18-38.

Our She’s Best and Da Vinci brands are mainly for our exclusive designs of
matching shoes and handbag sets and men’s leather shoes, which are all
made in Spain .

Where are you based and where do you manufacture?
We have a showroom and cash and carry in Shoreditch and a new purposebuilt
showroom, warehouse and distribution centre in Park Royal London
NW10. Our shoes are designed in the UK and sourced in the
Far East and Europe.

We travel to Spain, Italy, and Far East to source all our products. We attend
Micam, Riva and GDS Dusseldorf trade fairs to keep up with all the latest
fashion trends.

How many people do you have working for you?
Do you have a high turnover of staff?
We have two loyal staff members who have been with us for over twelve
years and four agents selling throughout the UK to the independents and
multiples. We also employ casual labour to help with deliveries.

How do you market your product(s)?

We advertise in Footwear Today Magazine, Cwb magazine, online web
resources, Wholesalers Directory. We also
exhibit regularly at the NEC Moda
Footwear show and the Blackpool show at times.

What’s selling well?
Everything sells as we cater for a wide range Wholesale Rsb kids shoes for
girls and boys from winter boots, girls party shoes, Wholesale summer
sandals, school shoes, christening shoes espadrilles and much more.
Our footwear range caters for fashion conscious girls and boys looking for
on-trend styles at competitive prices. We work on affordable prices and
quality merchandise to meet the needs of our customers so they are able to
sell keenly during the difficult economic climate.

What sort of Retailers do you supply?

Our customers are mainly Independent retailers, wholesalers, and market
traders. We also export a lot of shoes to, Europe, USA and African countries.
We also have a showroom in Park Royal where we carry a range of samples
and new developments serving the multiples on a MTO basis. Over the years
we have a built a wide customer base and expanded further with our agents
selling in the UK.

And, the next step?

Any plans for the future, new lines, technologies etc?
Trade is tough at the moment but we are determined and will continue to
build on our brands and establish wholesale footwear business around the
world and keep prices low. We have also developed our website where customers can view our footwear collections
and special promotions.

We are also working on developing our presence on
social networking sites. Our developers and designers are working on a
fantastic range of boys & girls boots for winter 2012 which will be showcased
at Moda NEC from19-21 February to pre-order or on an MTO basis.

How does the trade contact you?

Office and Wholesale Cash and Carry
124 Shoreditch High Street
London E1 6JE
Tel: +44 207 613 5076 / 020 7613 5529
Fax: +44 207 613 5078

10 Chase Road
Park Royal
London NW10 6QD
Tel: +44 (0) 208 961 6222 / 0208 961 9111


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